Shopping through mobile devices will continue to rise in popularity and become a larger portion of total retail sales.
Consider the following statistics:-
- People spend around 5 hours a day on their smartphones
- 70 percent of web traffic comes from mobile phones
- 61 percent of users will never return to a website that is not mobile-friendly
Ecommerce retailers need to continue to develop and optimize their mobile-friendly sites. Additional statistics show us how doing so can pay off:
- 80 percent of smartphone users will buy from companies with mobile sites and apps that are easy to navigate.
But organizations shouldn’t stop at mobile enablement. They also need to invest in technology that can provide them a complete view of the customer’s digital experience, including insights into sources of friction. If you’re losing customers at a certain point, you need to know why that’s occurring so you can address it. Yet research shows that fewer than half (46 percent) of digital experience professionals have full visibility into causes of user frustration.
The old adage, “If it ain’t broke, don’t fix it” doesn’t work in the world of ecommerce. Customers want to see a constant influx of new products, information and features. That means organizations should adopt a relentless focus on testing, learning and improving DX.
Speak to us today about how we can help make your customers digital experience a happier one.